What would someone look for if they were thinking of working with you or joining your program?
When I'm deciding whether to hire a particular expert, I always look for the following 3 things - and if you're an expert, you can use my LCS Formula to attract more of your ideal clients.
The LCS Formula:
LIKABILITY - do I like their style? You can always tell this from their videos. Written posts can be great too but some people have excellent copywriters doing that part for them - so I rely on videos.
CREDIBILITY - do they know what they're talking about? What have they have achieved in their own life and helped their clients achieve? What relevant experience do they have (LinkedIn is a good spot to check out someone's background)?
SUITABILITY - is their offer what I want/need right now - i.e. self learning modules, a group program, 1on1 help? Is the price what I'm willing to pay for this person's help (this is usually a no-brainer based on ROI)?
If I like person's style and...
When I reflect back on my life, I think it's fair to say I’ve achieved a good amount of success, however the truth is, I was never really as successful as I wanted to be. Or to be more accurate, it didn’t happen in the way I wanted it to.
During my teens and twenties, I had very low self-esteem even though I appeared to be confident (probably because I did a lot of public speaking and sang in bands). My successes felt like a fluke because I didn't believe in myself and I just sort of pushed myself to achieve certain things.
During my 30s, I was rapidly climbing the corporate ladder, but the stress of the job was killing me. I knew I didn’t want to do accounting forever - and that is when I drew on my passion around personal development and started a life coaching certification.
Life coaching teaches you a systematic way to achieve your goals alongside working on things like your self-limiting beliefs. I used it to get promoted in my own career and I started to...
One of the quirky things that I always wanted when I was a child was a waterbed. As soon as I bought my first home, I got myself a waterbed and I've had it ever since. Waterbeds are built with very strong, solid foundations so they can last you a lifetime if you look after them.
Just like a waterbed, you've got to have really solid foundations in your personal life to be able to succeed in building an authentic business. If you don't clean up the rubbish in your personal life, then you're going to bring that energy directly across into your business.
Two areas that entrepreneurs in particular need to address when trying to succeed in business are:
1. Making sure that you deal with your personal baggage. If you’re still harboring resentment or anger towards others and if you can’t move on from memories of past events, then it’s going to affect your ability to focus on what’s happening for you now. You're going to feel like your focus gets broken where...
So I’m finally back in Sydney after my Thailand travels (actually I also squeezed in a couple of other short trips to Queensland, Australia).
In my previous email, I promised I’d share some of the insights I picked up at the Thailand Internet Business Workshop. It was an unforgettable trip and I even got interviewed by the local TV station, Pattaya People – check it out:
During all the time I spent recently on planes and in airport lounges, I thought about what I could share first to give you the edge now. After spending 8 days with a world class line-up of speakers and experts, I managed to narrow down all the insights to a few key gems. I learned HEAPS of cutting edge strategies for marketing your business online including:
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